Top Seed — Sales & Consulting

The industry's High-performance sales team.

California cannabis sales & consulting. Built and run by operators. 70+ brands to market, $150M+ in sales, $25M+ collected from retailers — since 2014.

Currently Representing
ColdFire Extracts Baba Ku Farms Plus 70+ more California cannabis brands taken to market since 2014.
70+
Brands to market
$150M+
In sales generated
$25M+
In deals negotiated
12
Years in California

What we do

Sales is the front door. We built the rest of the building.

Six service lines, one operator-led team. Most brands hire us for one and end up using three. Whether your problem is sales coverage, getting into the chains, building distribution, or collecting from retailers who've gone silent — we've already done it. A few dozen times.

Tell us what's broken and we'll tell you which service line fixes it.

01 — Sales

Sales service

Statewide, regional (NorCal/SoCal), or carve-out coverage. Self-distributed brands and brands using third-party distributors. We get placement, activation, turnover, and revenue.

15% of gross · $10k/mo minimum · paid on delivery
02 — Placement

High-value account placement

The chains you're trying to get into — PCF, Hyperwolf, Catalyst, The Cake House, and the rest. We have the relationships. We make the introduction and we close the door.

From $1,500 / door · 5-door minimum
03 — Biz Dev

Business development

Facilities, operators, equipment, products, service providers. We've negotiated over $25M in business for our partners since 2014 — from space-share to lease to distribution to bulk flower.

Typically 10% of contract value
04 — Distribution

Operations & Management

Stop counting on unreliable distributors. We've built four distribution operations to spec for clients serving statewide retail. Built right, run by people who've done it.

Pricing upon request
05 — Events

Events, sponsorship, support

Event production end-to-end, plus sponsor, vendor, venue, and talent referrals. We know which events move product and which ones just take your money.

Event production: pricing upon request · Referrals: 10%
06 — Consulting

Consulting

Not ready for the full engagement? We'll build you a go-to-market strategy that maximizes your chances of success — from someone who's actually done the work in California, repeatedly.

$250/hr · $5k minimum retainer

Why Top Seed

Twelve years in California. We've got the receipts.

Operator-led

Everyone senior at Top Seed has carried a bag in California. We don't run a play we haven't run before. The team that closes your deals has closed them already — under their own names, for brands you've heard of.

Receipts-first

70+ brands. $150M+ in sales. $25M+ collected. $25M+ in business negotiated. Four distribution operations built to spec. Twelve years on the ground. We don't pitch — we present.

Full stack, one team

Sales, placement, business development, distribution operations, events, consulting — under one roof. Most brands hire us for one service. The good ones figure out they need three.

Who you're working with

Sales is relational. You should know who's repping your brand.

Deena Ridha and Ian Daily, Top Seed

For retail buyers

If you buy for a California dispensary, you've worked with us already.

We've represented brands into every major chain and high-volume independent in the state. We bring sell-through-ready brands, clean paperwork, on-time delivery, and the kind of accounts you can actually reach when there's a problem.

New brand to consider? Pricing question on an existing line? Reach out — we read everything.

PCF — Patient Care First
Hyperwolf
Catalyst — Weed For The People
The Cake House Dispensaries

Selected California accounts. We work with every major chain in the state.

Talk to us

A retainer, an SOW, and we're working by Monday.

Tell us a little about your brand, your problem, or your inquiry. We read everything, and we respond within one to two business days. Real humans, no auto-replies.

Prefer email? hello@topseed.llc

We don't share, sell, or syndicate your information. Ever.